Companies today have to continually improve business efficiency and processes in order to stay competitive. In addition, they also need to process applications and services closely aligned with developing business requirements. Unified communications as a Service (UCaaS) can substantially help them transform their enterprises to accomplish these goals.
So what’s stopping these companies from deploying UCaaS? They may have significant investments in existing on-premises equipment, or believe they have the skills and resources to deploy IP communications solutions themselves. They may have had poor experiences with hosted UC solutions, which are clouding their judgments about the efficacy of deploying UC in their enterprises. In most cases, they are thinking only in terms of cost savings.
There is a lot of foundational work that needs to be done to understand organizational challenges before the first soft phone hits a desktop. And that’s where channel partners offering UC solutions can be very attractive to mid-market companies.
A UC solution for each company is going to be different based on several factors: what the company does, what types of clients it serves, the kinds of partners it works with, the structure of its supply chain, and even the different ways in which its employees work.
That’s why channel partners need to be wary of proposing cookie-cutter solutions – UC should align with client business goals to make those organizations better at their businesses. Here are four ways that mid-market firms can find their perfect UC client: